PAR Technology https://partech.com/ Tue, 16 Dec 2025 20:49:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://partech.com/wp-content/uploads/2023/08/par-new-favicon.svg PAR Technology https://partech.com/ 32 32 Data Delivered: Thanksgiving 24-25 Analysis https://partech.com/2025/12/16/data-delivered-thanksgiving-24-25-analysis/ Tue, 16 Dec 2025 19:02:31 +0000 https://partech.com/?p=27761

Thanksgiving 24-25 Analysis

Welcome to Data Delivered: your go-to source for exclusive insights from foodservice brands. Each edition features original data analyzed by PAR to uncover key trends and market shifts. Stay informed and ahead with data-driven stories that reveal what’s shaping the industry.

Thanksgiving Restaurant Industry Trends: 2024 vs. 2025

PAR Technology conducted two comprehensive analyses of (1) POS data from 277 brands and (2) loyalty data from 240 brands to uncover key trends shaping the restaurant industry on Thanksgiving 2024 (November 28) versus 2025 (November 27).

PAR’s POS data reveals strong Thanksgiving growth versus 2024:

Overall restaurant visits expanded by

14%

Orders
surged

32.6%

Sales climbed
14%, topping

$16M

PAR’s loyalty data shows even greater momentum:

Loyalty sales soared
to $35 million, up

25.6%

year-over-year
Loyalty signups
jumped

64.3%

signaling robust acquisition
Unique guest
visits rose

$13.96%

Loyalty visits increased

11.5%

eflecting steady engagement
Average loyalty check grew

15.3%

($25.28 → $29.16)
Average loyalty spend rose

11.9%

($24.73 → $27.67), as members responded to targeted offers and bundles

Main Takeaway

Thanksgiving 2025 delivered robust growth for restaurants, with PAR’s data showing double-digit gains in both sales and guest engagement. Restaurant sites and orders expanded sharply, while loyalty programs saw record signups and higher member spending. The combination of strong acquisition, bigger checks, and steady engagement signals that brands are successfully attracting new guests and motivating members to spend more—especially through targeted offers and seamless loyalty experiences. Restaurants that prioritize convenience and personalized rewards are best positioned to turn today’s guests into loyal fans.

About this data

This original data, published by PAR®, presents insights and trends based on deidentified and aggregated Point of Sale (POS) data from 277 restaurant brands and loyalty data from 240 restaurant brands, comparing metrics from Thanksgiving in 2024 to 2025. The information provided is for general informational purposes only. PAR makes no representations or warranties of any kind regarding the accuracy, completeness, or reliability of any information, text, graphics, links, or other items contained in this report. PAR does not guarantee that you will achieve any specific results, and any reliance on the information is strictly at your own risk. In no event will PAR or its affiliates be liable for any loss or damage arising out of, or in connection with, the use of or reliance upon this report, including, without limitation, any indirect or consequential loss or damage. This report should not be construed as a representation or indication of the operational performance of PAR or its reported financial results.

About PAR Technology

About PAR Technology PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. To learn more, visit partech.com or connect with us on social media.
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Theft or Teachable Moment? https://partech.com/2025/12/15/theft-or-teachable-moment/ Mon, 15 Dec 2025 19:09:15 +0000 https://partech.com/?p=27752

Theft and fraud are unfortunate realities for restaurants. According to the Food Industry Association, 85% of U.S. food retailers named theft or fraud (aka shrinkage) as the number-one threat to their businesses last year.

QSRs are among the hardest hit of all, with losses from theft reaching 7% of sales in the segment. In an industry where typical net profit margins range from 3% to 5% on average, such losses can effectively erase an entire quarter’s profitability. This reality makes restaurant loss prevention a key priority for brands of all types and sizes.

Shrinkage is primarily the result of theft — about 75% according to the National Restaurant Association — and most of it is done by team members. This puts regional, district, and store managers in the uncomfortable position of constantly policing employees to protect profits.

The methods employees use to steal are extremely varied, from fake refunds, discounts, or voids to giving away free food to friends. All these tactics accomplish the same objective: obscuring what really happened at the register to keep the cash or food.

Ironically, employee theft and fraud can be relatively easy to detect. The real challenge for QSRs is time management. Combing through every transaction for discrepancies is incredibly time-consuming — so much so that it is basically impossible to do manually, especially when overseeing multiple stores.

That’s where technology comes in.

Identifying suspect transactions manually is not a realistic approach for QSRs with several, dozens, or hundreds of stores, each of which logs hundreds of transactions every day. The investment in time and resources would not only negate any potential gains, but it would also detract from a long list of daily activities that provide genuine strategic and operational value.

To solve this problem, many QSRs are turning to the automation provided by restaurant loss prevention software. These platforms quickly target questionable transactions for follow-up, enabling managers to focus only on those stores, transactions, or employees that deserve attention. These efforts can be incorporated within a daily routine. They also provide insights that can be replicated across multiple stores.

One of the most important benefits of automated fraud detection is the ability to differentiate between employee theft and human error. For example, the platform might surface a series of big-ticket returns during a late-night shift at a store when the manager is likely not there. The timing is an obvious red flag. But is an actual crime occurring, or is it something more innocent?

In many cases, managers discover employees are not following proper procedures for disposing of food, accounting for inventory, handling returns, or other common activities. This creates an opportunity to retrain specific employees in an efficient and focused way, while sharing these learnings with other stores to reduce risk similar errors from happening elsewhere.

By prioritizing transactions for special attention, automated restaurant loss prevention software gives management enough time to understand the situation and follow up effectively. It also helps brands avoid the default approach of firing the employees involved, which leads to unnecessary turnover, compromised customer service, and a cascade of staffing issues.

Essentially, automated fraud detection empowers district managers, area coaches, and others to keep closer tabs on each store without the need to visit all of them daily. On top of saving money, this frees up valuable time that can be spent on coaching team members and improving the guest experience.

Automation is also useful for uncovering stores that have been victimized by phone or email scams. These scams are much like consumer scams, initiated by a caller or sender supposedly “from corporate” telling an unsuspecting worker that an audit has uncovered a serious problem — one that can be resolved by issuing a gift card or refund.

Like anyone who has been scammed, employees are often embarrassed to admit what happened and are afraid they will be fired if they report the fraud. But with automated detection, managers can identify the problem, quickly investigate, and build trainings that prevent other stores from repeating the same mistake. Turning a common threat into a stronger overall defense can save substantial time and money.

As we all know, there will be times when what’s really going on at the register is employee theft or fraud. Automated loss prevention restaurant software delivers several advantages in these instances. Most critically, it makes it far faster and easier for managers to identify when theft happens and take appropriate action — without the need to devote hours on tedious manual review.

Even better, many of these tools can be integrated with popular video surveillance platforms that allow managers to review flagged transactions in parallel with video footage, yielding a clearer situational understanding of what went on compared to data alone. In just a few minutes, managers can gather the evidence needed to determine whether theft occurred and confidently take next steps.

Managers can also bring these same assets along with them when reviewing any questionable transaction face-to-face with the employee involved. If theft has occurred, the manager can proceed accordingly. If the employee just made a mistake, then it’s a simple matter of training.

Either way, these conversations serve as a long-term theft deterrent, helping to establish a culture where employees understand that all suspicious activities will be identified and investigated — rather than simply getting lost in the shuffle like so many are today.

PAR Technology helps QSRs strengthen fraud and theft detection through industry-leading restaurant loss prevention software that uncovers losses, inefficiencies, and blind spots long before they become problems. Request a demo today.

Victoria Tran is a Senior Product Marketing Manager at PAR Technology, leading go-to-market strategy for PAR OPS, an enterprise restaurant operations management platform. She oversaw the post-acquisition portfolio unification — bringing together PAR Data Central and Delaget under the PAR OPS brand — and manages all marketing efforts for PAR OPS product launches, including PAR Technology’s first AI data analytics assistant, Coach AI. Previously, she held product marketing roles at Spectrum Brands and Bradshaw Home, delivering e-commerce growth, new product commercialization, and high-impact campaigns. She holds a B.A. in Economics and Government from the University of Virginia.
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Please Pull Forward https://partech.com/2025/11/18/please-pull-forward/ Tue, 18 Nov 2025 21:30:27 +0000 https://partech.com/?p=27573

Widely known as the most profitable square foot in food service, the drive-thru is having a moment. Drive-thru dynamics seem to be changing, so QSR operators are intensely focused on updating the experience in our current era of mobile orders, hurried customers, and changing lifestyles.

Two recent examples highlight the range of innovations which have delivered mixed results. On one end, we have Starbucks, which announced last June it would begin sunsetting its “mobile order and pickup-only” stores introduced in 2019. While mobile orders aren’t going away, the idea here is to bring customers back into the traditional Starbucks environment to slow down a bit and converse with the staff and other members of the community.

On the other end, we have Taco Bell, which started rolling out AI-powered drive-thrus at 500 U.S. locations to reduce mistakes and speed up service. This led to some unfortunate consequences captured in viral videos, two of which included a customer ordering 18,000 cups of water from the drive-thru intercom (which crashed the system) and another getting angry with an AI agent that can’t stop upselling beverages.

The point is not whether these experiments succeed or fail. The larger question is: how can QSRs optimize the drive-thru experience during a time of constant, rapid, and unpredictable change?

Diving into the Data

Let’s back up a bit to take a closer look at why this part of the QSR is under such a microscope. While the drive-thru still represents around 70% of revenues, the trends are negative — and they’ve been that way since early 2024. Month-to-month drops ranged from 5% to as much as 13% during this time.

At the same time, we’ve never seen so many takeout orders. A report from the National Restaurant Association says that 75% of restaurant visits involve takeout. Almost all consumers (95%) say that “fast service” is critical to the experience.

What’s going on here? Nobody is exactly sure, which is why so many QSR brands are making changes to the experience. What is clear is that consumer behaviors are shifting and operators need to adapt if they are going to protect this highly profitable space.

75% of restaurant visits involve takeout.

Getting Beyond Speed

In previous decades, speed was the name of the game. Cars per hour was the only drive-thru metric that mattered. But brands are discovering that a fast experience doesn’t build loyalty if it misses other important factors — like order accuracy and friendly service. In this sense, focusing only on speed and throughput is a short-term win at best.

Of course, what customers say they want doesn’t necessarily align with what they do. Consumers want their drive-thru order quickly. But like any of us, they also want that order to be right, and they want the whole experience to seem easy.

You can draw a straight line between the demand for speed and accuracy and widespread adoption of AI tools, which are designed to reduce human error and help QSRs process more orders faster. This isn’t the case yet, but let’s assume that drive-thru system AI agents will eventually get it right. When they do, is this the magic bullet?

Probably not. Because consumers also tell us the human touch is very important. Guests want to feel acknowledged, greeted, and attended to — if only for a couple minutes. An AI agent can’t really do this in the way customers want. Which puts us back at square one, trying to make the drive-thru more efficient without removing people from the equation.

The Diversity of Consumers

One mistake we all might be making is thinking of “consumers” as a single entity with consistent wants and needs. In reality, each of us brings our own opinions and experiences into the drive-thru lane, and not all of these are the same.

I’ll use myself as an example. On one hand, I appreciate what Starbucks is trying to do with its “return to the coffee shop” approach. I would love to sit in a vibrant coffee shop, enjoying my favorite drink side-by-side with my friends. But I also have four kids with four separate school drop-offs and after-school activities. My schedule simply doesn’t have room for an in-store experience.

My average workday also involves a lot of screen time and apps, and computer tasks. So, the last thing I want to do outside of work is pull up to the drive-thru window and talk to a robot.

But I’m just one person. And I can easily imagine a person who does have time to enjoy a more relaxed coffee shop experience. Or a person who spends their whole day talking to people and is relieved and delighted that they can get their drive-thru order without talking to anyone.

5 Ways to Adapt

The answer to this drive-thru dilemma isn’t about choosing between humans or AI, or between speed or warmth. It’s about finding balance. That balance looks different for every brand, but it starts with intentional action. Here are five actions that your brand can take.

The fastest drive-thru isn’t always the best one. It’s the one that feels effortless. Break the experience into small steps from greeting to handoff, and look for moments where tension builds. Even a 10-second friction point can ripple across your entire operation. Use your timer or camera data to spot where guests pause, hesitate, or repeat themselves, then design against those moments.
Speed means something different to every guest. Some want a quick grab-and-go. Others want confirmation that their order is right. Use what you already know — loyalty data, past orders, daypart habits — to give them that choice. Whether it’s a quiet lane for quick reorders or a custom lane for complex ones, personalization turns efficiency into loyalty.

Technology can make things faster, but empathy is what keeps guests coming back. Reframe headset shifts as moments of connection, not just throughput. A calm tone, a name at the window, or a simple “thanks for being patient” has more power than any AI script.

Not every store needs a full-tech refresh. Instead, you can layer improvements in phases (e.g., noise-canceling headsets, followed by smarter timers, followed by confirmation screens) and track how much each phase moves your metrics. Small, steady modernization builds confidence without overwhelming crews or budgets.
Use QR codes, text prompts, or short post-visit surveys to capture feedback while it’s still fresh. By combining this feedback with your operational data, you can see not just what’s fast, but what feels fast. Then adjust monthly, not annually.

The drive-thru will always be a study of contrasts: human and machine, efficiency and empathy, routine and chaos. The brands that win won’t be the ones chasing trends. They’ll be the ones that keep learning from the people in their restaurant’s lane.

PAR offers a proven portfolio of drive-thru solutions to help operators find that balance, combining reliability, clarity, and innovation to meet guests where they are and keep your most profitable square foot performing at its best.

Samantha Young is a marketing leader in restaurant technology, known for driving brand evolution, partner growth, and thought leadership across some of the industry’s most influential companies. She currently serves as Product Marketing Manager at PAR Technology, guiding hardware strategy and cross-business integration, and was recognized with the 2024 CEO Award for her impact and leadership. With a background spanning Global Payments, ReSource Point of Sale, and Xenial, Samantha has consistently built programs that combine storytelling, strategy, and measurable results.

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Who Buys the Fix? https://partech.com/2025/10/06/who-buys-the-fix/ Mon, 06 Oct 2025 16:42:35 +0000 https://partech.com/?p=27198

All owners and managers want their restaurant hardware to run flawlessly, but not all of them approach repair services from the same perspective. In fact, we’re learning that generational divides play a larger role in decision-making than we previously believed.

In general, Baby Boomers and Gen Xers see hardware repair services as a reactive safeguard tied to protecting investments and reducing risk. Millennials and Gen Z, meanwhile, push for proactive solutions: the former lean on data and transparency, while the latter also demand instant, digital-first support on top of this transparency.

As repair is defined differently across generations, these shifting expectations are reshaping the service landscape. This article looks at this expanding diversity among the decision-makers for hardware repair and field installation services, and why understanding and meeting all their expectations is just as critical as fixing the equipment itself. (Spoiler: those overseeing equipment upkeep are increasingly trending younger.)

Boomers and Gen X: Just Keep it Running

For seasoned franchise owners who are often older individuals, hardware repair services act as a safeguard, much like insurance. Their main goal is to protect investments and keep operations running smoothly, letting owners focus on the bigger picture of their business. These operators are willing to lock in multi-year service contracts when they view them as reliable safety nets. To them, repair is a straightforward break/fix assignment: it only needs to be front-of-mind when something goes wrong, and trust is built face-to-face.

Many Boomer and Gen X operators came up in an era without today’s constant presence of technology or predictive analytics, and their approach reflects this hands-on, reactive mentality. It wasn’t unusual for them to take on hardware repairs themselves (and things were built better back then, so the need for repair was less frequent). But as restaurant systems have become increasingly complex, most older restaurant owners now delegate repair tasks to younger team members who bring fresh perspectives and new expectations to the role. In other words, the person paying for the POS repair and other hardware fixes may not be the same person who uses the equipment. Restaurant ownership itself is also becoming much more generationally diverse.

As Millennials increasingly take on ownership and system maintenance roles, they approach hardware repairs with a more digital mindset. Data and transparency are central to how they run their business, so it feels natural for them to manage repairs using predictive service models, preventive maintenance schedules, transparent SLAs, and dashboards that track uptime like a KPI. To them, reactive repair seems outdated — no longer just an insurance policy waiting in the background. Instead, they want data to help spot and prevent issues before they arise.

Millennials remain open to working with live technicians and value building partnerships, but they’ll only work with technicians who are proactive in their approach. They expect specialists to be engaged and involved, not simply waiting for a call but actively helping to keep systems running smoothly.

Millennials: From Fix to Forecast

The next generation of managers grew up in a world that’s always connected. For Gen Z, dialing a 1-800 number and speaking with someone directly is simply out of the question. They expect to jump into a live chat and have a technician dispatched that same day, all without any need for human interaction. Gen Z customers don’t seek social connection or relationship building. They want the technician to arrive, fix the issue, and be on their merry way. Next time a problem arises, they simply get on live chat again. It doesn’t matter who comes, as long as the person is competent.

For Gen Z, repair is about convenience, not contracts. Even predictive analytics aren’t enough. They expect everything to be fast, proactive, and digital-first, reducing predictive service to a bare minimum for meeting their expectations.

The Takeaways

Now that we’ve identified the distinct generational attitudes and expectations toward repair, how should restaurant equipment repair services adapt their approach? What key insights and best practices can help them effectively meet the needs of Boomers, Gen X, Millennials, and Gen Z?

Perhaps the biggest takeaway is to make sure to recognize the assumptions and comfort zones of each generation and meet them where they are. At the same time, introducing the proactive, data-driven, and digital-first mindset of younger generations could serve as a catalyst for improving uptime across the board.

For Boomers and Gen X highly who trust and reliability, adding predictive models as a layer on top of their existing priorities could yield significant cost-saving benefits. According to an article on xtraCHEF.com, a four-hour outage at a restaurant with $10,000 in daily revenue can cost up to $4,000. An article on Milagrocorp.com also reported that a 1% drop in uptime may result in $12,470 in lost revenue annually. Another study revealed that unplanned equipment failures drain as much as 11% of annual revenue across QSRs.

These numbers clearly show why operators are eager to move from reactive to proactive strategies. Younger generations are leading the way, and ongoing technological advances are making it easier and more cost-effective for all operators to adopt these smart restaurant repair and maintenance models. This shift is more than a trend. It’s where the entire industry is heading.

Samantha Young is a marketing leader in restaurant technology, known for driving brand evolution, partner growth, and thought leadership across some of the industry’s most influential companies. She currently serves as Product Marketing Manager at PAR Technology, guiding hardware strategy and cross-business integration, and was recognized with the 2024 CEO Award for her impact and leadership. With a background spanning Global Payments, ReSource Point of Sale, and Xenial, Samantha has consistently built programs that combine storytelling, strategy, and measurable results.

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Savneet Singh’s PARspective: The Future of Foodservice Starts Now https://partech.com/2025/08/28/savneet-singhs-parspective-the-future-of-foodservice-starts-now/ Thu, 28 Aug 2025 13:00:52 +0000 https://partech.com/?p=26910

The restaurant industry was designed for a world where slower cycles, siloed systems, and disconnected tools were standard practice. 

That world no longer exists. The future is already moving forward.

So, now we stand at a crossroads. One path leads to more of the same: safe, predictable, and increasingly obsolete.

The other? A bold departure. Toward new ideas, new infrastructure, and new intelligence. A future-forward path that doesn’t just keep up, but leaps ahead.

At PAR, we’ve never followed the crowd. We were built to lead. And today, we begin a new chapter. One defined not by incremental change, but by transformation.
We’re rebuilding the backbone of foodservice from the ground up, with AI at the core. Why? Because our partners are ready for this transformation, even if they don’t fully see it yet. This isn’t just about PAR. It’s about the teams designing and delivering the technology, and the forward-thinking brands that inspire us to push the industry ahead.

The future belongs to the connected, the open, and the hungry for more.

To operators who reject complexity disguised as choice.
To leaders who see data not as a
burden, but as fuel.
To brands that demand more
from their tech.
To consumers who crave better, faster, more personalized dining experiences.

PAR is the unified infrastructure powering this future. We serve the world’s most ambitious restaurant and retail brands.

Not with duct tape and dashboards, but with a system that thinks, learns, and sharpens every day through the power of AI.
Our tech is seamless, but never unnoticed. In every seamless transaction. Every smarter forecast. Every returning guest. That’s not luck. That’s AI-powered tech.
We’re building the future of foodservice. And we’re doing it together, with our teams, our partners, and the bold operators leading the charge.

Savneet Singh, CEO,

on behalf of the PAR Technology team

Want to be notified first?

Please enable marketing cookies to view this form.

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Pitstops Matter in Your Race to Win the Customer: Why Top Restaurants Trust PAR To Finish Ahead of Their Competition https://partech.com/2025/06/16/pitstops-matter-in-your-race-to-win-the-customer-why-top-restaurants-trust-par-to-finish-ahead-of-their-competition/ Mon, 16 Jun 2025 17:12:24 +0000 https://partech.com/?p=26222

In motorsports, every second counts on the track, especially in the pit lane. Precision, speed, and flawless execution turn split seconds into victory. The same is true for the restaurant industry. When systems go down or new solutions are rolled out, every second matters to you and to your customers. Any delay, misstep, or miscommunication can cost time, money, and loyalty. Restaurant operators simply cannot afford drawn-out installations, disjointed onboarding processes, or technology that creates more concern than improvements.

From the flag drop to the final lap, the PAR pit crew steps up to streamline setup, accelerate timelines, and keep every rollout on track. Whether you’re deploying a new system or needing a quick fix, we act as an extension of your team, always thinking two steps ahead: removing roadblocks, expediting deployments and onboarding, and getting you back to the business of delighting your customers (but more profitably).

From point-of-sale to the back-of-house, we’re here to deliver the restaurant experience your customers expect, with flawless operations and the latest advancements.

Here are just a few brands that have used our crew to win the race:

PAR OPS Logo

“Implementing PAR OPS was incredibly easy! We worked closely with our PAR implementation team, who were always receptive and responsive to our needs, ensuring every request was addressed and delivered efficiently. The transition to the new system was effortless, and the entire process went smoothly from start to finish.”

Michael Romanello

Director of IS at Restaurant Management Inc.

“I made the decision to consolidate everything with PAR because I did not want to work with multiple technology vendors. Everything is seamless, and that’s why I wasn’t worried about switching to PAR POS – I knew that if there were any issues, I would be working with a billion-dollar publicly traded company that invests the necessary resources to solve problems and ensure our success.”

Robert O’Neill

Vice President of IT at Miami Grill

PAR OPS Logo

“100% hands down the best training and support personnel I have ever had the pleasure of working with. The PAR OPS implementation team really moved things along and configured the system for us, which was phenomenal.”

Russel Jasulevich

CEO of Mighty Taco

“Implementing PAR’s suite of solutions was incredibly easy and went very smoothly. PAR provided us with an experienced cross-functional team that worked exceptionally well together and ensured everything worked seamlessly. Implementing PAR POS, in particular, was one of the easiest projects I’ve been part of.”

Dave Green

CMO at Zaza Cuban Comfort Food

PAR OPS Logo

“All my experiences with everyone on the PAR OPS team have been exceptional.”

Rocky Bretting

CFO at Glencoe Management

“With PAR, I’m dealing with somebody who’s innovative, I know PAR POS’s heritage, and I know where it came from. [PAR] has really put a nice wrapper of service and support around that to match the enterprise use case. And the fact that the technology just happened to, again, kind of fit within that sweet spot of cloud engineering integrated out of the gate just made it all better.”

Mike Nettles

CTA at Zaxbys

When every second counts, having the right partner makes all the difference. That’s why PAR provides a dedicated team of restaurant experts to keep your rollout firing on all cylinders. While we fine-tune the work behind the scenes, your crew stays in the driver’s seat – focused, in control, and ready to win.

Ready to accelerate your rollout?

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Racers: Start Your Engines and Take Home the Trophy https://partech.com/2025/06/13/racers-start-your-engines-and-take-home-the-trophy/ Fri, 13 Jun 2025 15:03:56 +0000 https://partech.com/?p=26209

In Formula 1 racing, every part of the car matters, and every pit crew member plays a crucial role in keeping things moving at top speed. Restaurant operations are no different. Your food service business is a high-performance machine, and at PAR, our role is to make sure everything under the hood works at top speed and in perfect sync, no matter what parts you’re already racing with.

We design our restaurant solutions to work together or alongside any technology you choose. With 500+ integration partners, PAR keeps your systems running in sync so you can stay in motion and operate at full speed. Think of us as your pit crew – fine-tuning your tools, removing friction, and keeping everything optimized so you can focus on the guest experience and stay ahead of the pack.

Point-of-Sale: The Engine Behind a Connected Restaurant

In high-performing restaurants, the point of sale is the engine that drives the operation. But even the best engine needs to work in sync with the rest of the machine. That’s why PAR POS is built with an API-first, open architecture—giving you the freedom to design a tech stack that fits your strategy, not someone else’s limitations.

With over 350 integration partners, PAR POS connects seamlessly to the systems you already trust – loyalty, payments, AI, drive-thru, and more – so your tools work together without friction.

Too often, brands end up in custom dev hell – spending time and money on one-off integrations that break with every update or business change. It’s like building a new race car just to change a tire. PAR’s APIs are built to avoid that trap: modular, reliable, and ready to plug in what you need, when you need it.

Think of us as your F1 pit crew – fine-tuning your systems, removing friction, and keeping everything running at top speed so you can focus on what matters: serving guests and staying ahead.

What you get with PAR POS:

Tailored integration Offerings for Optimized Customer Workflows

Monthly release cycles for continuous improvement

99.99% cloud uptime ensures performance under pressure

This isn’t just integration. It’s how you scale with confidence

Payments: Powering Transactions to the Checkered Flag

When you’re chasing the checkered flag, there’s no room for friction – especially at the finish line. That’s why PAR Pay is built to deliver high-speed, high-precision payment transactions that keep your revenue engine firing on all cylinders.

With one gateway and the freedom to choose any processor, you’re making the calls. Whether you’re eyeing better rates, a new payment provider, or fresh capabilities, PAR Pay lets you shift gears without losing speed.

Did you know that PAR Pay offers:

One-tap Apple Wallet integration that lets guests enroll, earn, redeem, and pay in a single tap for a seamless checkout experience.

A centralized view of all payment data across channels and locations.

End-to-end encryption and full PCI compliance to help protect your guests and your business.

From digital wallets and pay-at-table to guest-friendly tipping, PAR Pay is engineered to adapt to your strategy, not the other way around. No detours. No delays. Just seamless performance, every lap of the way.

Back-of-House: Directing Your Path in Real-Time

Even the fastest drivers can’t win without a sharp race engineer: someone who sees the whole picture, interprets all the data, and knows your priorities. That’s the role PAR OPS plays in your restaurant operation. PAR OPS gives you full visibility into your multi-unit operations – from inventory and labor to analytics and third-party delivery – so you can make smarter decisions that drive profits.

Purpose-built to connect with the systems you already run, PAR OPS centralizes your data, pulling in information from your POS, accounting, HRIS, third-party delivery portals, and more into one place. That way, you can see where to improve and be nimble enough to adjust on the fly. It’s flexible, fast, and designed to scale, whether you’re running one location or a full fleet.

Did you know that PAR OPS offers:

Seamless integration with both PAR products and with third-party systems, helping brands minimize tech sprawl, reduce manual work, and limit technical debt.

Open RESTful APIs that connect data sources – like payroll, accounting, POS, and supply chain – into one streamlined view.

Integrate data from across your tech stack into one, centralized KPI dashboard – giving you real-time visibility into unit performance, speed of service, and voice of customer metrics.

With PAR OPS, it’s like a trusted race engineer feeding you the insights needed to adapt, react, and put the pedal to the metal to excel.

Hardware: The Chassis That Holds It All Together

Even the fastest engines can’t win the race without the right chassis. That’s what PAR hardware delivers: a durable, enterprise-grade foundation built to keep up with the demands of real restaurant life. From rugged POS terminals and KDS screens that don’t flinch under pressure to drive-thru systems built for speed and clarity, our hardware is purpose-built to integrate with your tech stack and perform in any environment. Reliable, scalable, and ready to deploy, think of us as the chassis your race depends on, engineered for impact, built for control, and designed to handle whatever the track throws your way.

Victory isn’t won by chance, it’s engineered!

It takes front-of-house POS, payments, and back-of-house systems that talk to each other, tools that know where all the dangerous corners are on the racetrack, and a partner who knows how to keep it all firing. That’s what we offer at PAR.

Want to learn more?

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Bridging the Gap Between Payments and Loyalty: Key Takeaways from Our Latest Webinar https://partech.com/2025/05/19/bridging-the-gap-between-payments-and-loyalty-key-takeaways-from-our-latest-webinar/ Mon, 19 May 2025 18:50:48 +0000 https://partech.com/?p=25872

What happens when payments and loyalty stop living in separate tech stacks and finally start working together? That’s exactly what we explored in our recent webinar with Restaurant Business Online, where experts from PAR, Punchh, and Bounteous sat down to talk about the real impact of connecting these two essential parts of the guest journey.

If you didn’t get a chance to tune in live, we’ve got you covered. Here are the big takeaways you don’t want to miss.

Personalization Doesn’t Have to Be 1:1 to Be Powerful

Josh Schoonmaker, VP of Product at PAR, kicked things off by breaking down a smarter way to think about personalization: it doesn’t have to mean crafting a totally unique message for every single guest. Instead, Josh shared a “pyramid” approach:

Rather than jumping straight to full individualization, brands can achieve high impact by delivering relevant offers and experiences to well-defined customer segments. “Even knowing a guest always orders the same dish is a chance to celebrate them,” said Bounteous’ Cole Baker. “It doesn’t have to be complicated—it just has to feel personal.”

Payments Are a Key to Seamless (and Secure) Personalization

According to Jose Barrios, Senior Director of Product at PAR Pay, payments are more than just a checkout step. When connected to loyalty and guest data, they become a powerful engine for:
This intersection is where platforms like Apple Tap to Pay + Loyalty shine. In fact, Salsarita’s saw a 70% increase in loyalty sign-ups after implementing Apple’s one-tap solution.

Loyalty Is Moving From Points to Personal Touches

Today’s best loyalty programs go beyond “earn and burn.” Instead, brands are tapping into challenges, streaks, and behavior-based rewards to make the experience more fun, personal, and sticky.

Think Duolingo-style streaks, LTO exploration badges, or flavor-based perks. Whether it’s celebrating a guest who always orders the same thing or encouraging a new visit during a slow daypart, it’s all about making customers feel seen.

As Cole Baker from Bounteous put it: “We don’t always need a huge discount. We just want to feel like the brand knows us, and appreciates us.”

You Don’t Need an App to Build Loyalty

App fatigue is real—and younger generations are especially over it. But that doesn’t mean you’re out of luck when it comes to guest engagement.

By leveraging digital wallets (like Apple or Google Wallet) and tokenized payments, brands can identify and reward guests even without a formal app download or loyalty signup. These “shadow profiles” let you build relationships with returning guests and eventually invite them to join your program when the time is right.

As Josh put it: “Loyalty isn’t defined by whether someone signed up for your program. You can have loyal guests who just haven’t opted in—yet.”

Identity Stitching Is Critical for Unified Guest Profiles

One challenge restaurants often overlook? Disconnected data. If a customer uses a phone number in-store but an email online, brands can struggle to create a complete profile.

Schoonmaker emphasized the importance of identity stitching—combining various guest identifiers across channels—to power more effective personalization, prevent fraud, and streamline operations. Payments offer a reliable thread to tie it all together.

Measure What Matters: Loyalty That Proves Incrementality

Without good data, it’s hard to prove ROI. But with tokenized payments and integrated loyalty platforms, marketers can track:
This empowers loyalty teams to show results—and justify bigger investments in personalization and tech.

Match Rewards to Brand Experience

Not every loyalty program needs to look the same—and it shouldn’t. For fine-dining or high-touch brands, loyalty might mean special access, personalized service, or exclusive perks rather than discounts.

Especially in premium dining, not every loyalty program should rely on discounts. For white-tablecloth restaurants, Cole and Josh suggested offering:

“It’s not about $5 off,” said Schoonmaker. “It’s about excellence, access, and being known.”

Final Thought: Loyalty isn’t just about points, it’s about connection.

And payments? They’re the one thing every guest does, every time. Together, they can create smarter, more meaningful experiences that keep guests coming back, whether they’re in your app, at your kiosk, or tapping their phone at the counter.

Missed the live session?

Check out the recording here. Want to keep the conversation going? Connect with us on LinkedIn.
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From Chaos to Clarity: Transforming Restaurant Operations with AI https://partech.com/2025/04/03/from-chaos-to-clarity-transforming-restaurant-operations-with-ai/ Thu, 03 Apr 2025 18:49:28 +0000 https://partech.com/?p=25418

Effectively managing food and labor costs remains one of the most pressing challenges for restaurant operators today. Recent findings from the National Restaurant Association’s 2024 State of the Restaurant Industry Report highlight just how critical these issues are:

A staggering 98% of operators identify rising labor costs as a major threat to their business success, while 97% point to soaring food costs as a key barrier to profitability.

Given the significant strain these challenges place on restaurant operations, many operators are increasingly turning to innovative back-office solutions to drive profitability and improve their bottom line. Artificial intelligence is playing a growing role in this shift, streamlining complex tasks like inventory and labor management.

A key development in this space is the first live integration between a spatial AI inventory management system and a back-office provider – PAR OPS and NomadGo – a robust, end-to-end solution that automates critical back-office functions like inventory management.

Our recent webinar, From Chaos to Clarity: Transforming Restaurant Operations with AI, highlights this emerging technological trend and how restaurant operators are using AI to tackle rising food costs. Featuring Russ Jones, Chief Information Officer at Amirian Management Company, Kevin Rood, Vice President of Product at PAR OPS, and Jonah Friedl, Co-Founder and Chief Product Officer at NomadGo, the session dives into how AI-powered back-office solutions are transforming restaurant operations and driving efficiency. Amirian Management Company has already adopted this solution, leveraging the seamless data flow between the two platforms to cut inventory counting time in half, enhance operational insights, and allow managers to focus more on customer-facing tasks.

Here’s what our experts shared about how these AI solutions are reshaping the future of restaurant management:

Rising food and labor costs are forcing restaurant operators to rethink how they manage their back-office operations. Traditional approaches to labor scheduling, inventory tracking, and cost control are no longer sustainable in an industry where margins are razor-thin and operational complexity continues to grow. AI-powered solutions like PAR OPS and NomadGo are stepping in, providing restaurant teams with real-time data and automation tools to make informed decisions.

As Russ Jones put it, “At the end of the day, restaurant operators are running highly complex production and fulfillment centers. You must balance food prep, labor, ordering, and multiple revenue streams – all while ensuring consistency. AI allows us to be more efficient and accurate in that process.” By eliminating guesswork and automating routine tasks, AI solutions allow restaurants to save time on administrative work and refocus on guest experiences and profitability.

Building on this shift, Kevin Rood emphasized the growing reliance on data-driven decision-making: “We’re moving away from gut-feel decisions and manual data entry. AI allows operators to be proactive, to spot trends before they become problems, and to act on real-time insights rather than historical data.”

Inventory management is another critical area where AI is making a significant impact. Traditional methods are not only time-consuming but also prone to human error. With AI-driven tools like the PAR OPS and NomadGo integration, inventory management is streamlined, more accurate, and less labor-intensive.

Before adopting these solutions, Amirian Management Company spent hours each week manually counting inventory and verifying stock levels. “With AI tools like NomadGo and PAR OPS, we’ve cut that time in half while also improving accuracy,” said Russ Jones. The efficiency gained through these tools not only saves valuable time but also reduces the risk of costly mistakes.

This integration has empowered Amirian Management Company store managers to use tablets or mobile devices to complete inventory counts, eliminating the need for paper-based tracking and manual data entry. The process is more efficient and reduces errors, as real-time updates are automatically synced with the system. Automated alerts also notify managers when stock is running low, enabling them to place orders ahead of time, rather than waiting for stockouts to occur. This foresight helps prevent stockouts and over-ordering, leading to better control over inventory levels and ultimately, healthier profit margins.

As AI continues to evolve, restaurant operators can expect even more advanced capabilities in forecasting, automation, and customer engagement:

As AI continues to evolve, the possibilities for restaurant operations seem limitless. By embracing AI-driven solutions, restaurants can not only streamline their day-to-day processes but also position themselves to outperform competitors. With each new development, the gap between traditional methods and AI-powered efficiency widens, enabling operators to shift their focus from time-consuming administrative tasks to elevating guest experiences and driving overall business success.

On-demand webinar

From Chaos to Clarity:
Transforming Restaurant Operations with AI

Watch as PAR and NomadGo take a deep dive into how Spatial AI is transforming back-of-house operations by tackling challenges like inventory management and reducing human error.
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4 Key Themes and Trends from MURTEC 2025 https://partech.com/2025/04/02/4-key-themes-and-trends-from-murtec-2025/ Wed, 02 Apr 2025 10:44:44 +0000 https://partech.com/?p=25376

The restaurant industry is undergoing a major transformation, and MURTEC 2025 gave us a front-row seat to the future. Restaurant operators are currently facing numerous challenges, from labor shortages to rising costs, and technology is stepping in to reshape operations and overcome these obstacles.

At the conference, we heard firsthand how industry leaders are tackling these challenges. From automation and personalization to workforce solutions and omnichannel strategies, one thing was clear: innovation is fueling long-term success.

Across panels, keynotes, and one-on-one conversations, a few key themes emerged, each highlighting the shifting priorities of modern restaurants and the strategies they’re using to stay ahead. Now, the question is: Are you ready to leverage these breakthroughs and redefine what’s possible for your business?

Here’s What We Learned:

The Growing Importance of Automation in Restaurant Operations

One clear takeaway from MURTEC 2025 was that automation is reshaping restaurant operations, especially in the back office, where efficiency and precision are paramount. Operators are increasingly turning to restaurant operations management solutions, like PAR OPS, to offload the time-consuming administrative tasks that traditionally bog down their teams.

Automated reporting and inventory management are two key areas where brands are saving significant amounts of time and reducing costs. By eliminating paper-based processes and manual data entry, automation minimizes human error, streamlines workflows, and frees up staff to focus on more strategic, growth-driven activities.

Conversations at MURTEC also highlighted the role of AI in taking inventory management to the next level. In fact, recent reports indicate that 65% of restaurant operators report an increase in margins and profitability from leveraging AI.

Integrations like NomadGo with PAR OPS are using computer vision technology to provide real-time inventory data, improving stock accuracy and reducing waste. This not only ensures the right ingredients are on hand but also prevents overstocking, making the entire ordering process more efficient. As these technologies continue to evolve, it’s clear that restaurant brands embracing automation will be better positioned to reduce inefficiencies and prioritize delivering exceptional guest experiences.

Personalization is the Key to Loyalty

Personalization has become the cornerstone of customer loyalty in the restaurant industry. A crucial understanding at this year’s conference was that today’s diners expect experiences that reflect their individual preferences and habits. The era of one-size-fits-all loyalty programs is over – restaurants are now leveraging data to create hyper-personalized interactions that go beyond offering generic discounts, delivering true value that resonates with customers.

Loyalty programs that aren’t integrated with payments are quickly becoming outdated. The most successful programs today, like PAR Punchh, seamlessly connect ordering, loyalty, and payment experiences. By tapping into customer data, restaurants can create tailored rewards and promotions, transforming ordinary interactions into more meaningful experiences. This level of personalization not only strengthens customer loyalty but also fosters deeper connections.

Omnichannel Strategies Are a Must

It was evident that today’s diners not only expect hyper-personalized experiences but also a frictionless experience, no matter how they interact with a restaurant, whether in-store, through a mobile app, at the drive-thru, or on third-party platforms. As a result, creating a consistent experience across every channel has become essential for restaurant brands looking to stay competitive.

What stood out at the conference was how restaurants that are successfully embracing omnichannel strategies are not only meeting customer expectations but enhancing operational efficiency. By seamlessly connecting digital platforms with in-store experiences, these brands ensure that customers can engage with them on their terms, with the same level of service and convenience, no matter the touchpoint. This approach is not only driving repeat visits but also fostering stronger customer loyalty and satisfaction.

Investing in Employee Technology Pays Off

Our final key takeaway from MURTEC 2025 was the undeniable link between investing in employee technology and driving operational success. As workforce challenges continue to weigh on restaurant operators, it’s clear that technology is playing a crucial role in supporting employees and enhancing their performance.

Taking care of your employees means setting them and your business up for success. Restaurants are increasingly leveraging technology for labor scheduling and forecasting to streamline workforce management and reduce unnecessary stress. With tools like PAR OPS, operators can more accurately predict labor needs and automate scheduling, ensuring employees aren’t stretched too thin during peak times. This not only boosts efficiency but also helps reduce employee burnout by maintaining balanced workloads.

An employee-first mentality leads to happier guests. When team members feel valued and equipped with the right tools, it shows in their performance and guest interactions. Investing in employee-focused technology builds stronger, more engaged teams – ultimately driving better experiences and lasting loyalty.

MURTEC 2025 underscored that embracing technology to address real operational challenges is key to long-term success. By investing in automation, personalization, and workforce solutions, restaurants can drive growth, meet changing customer expectations, and consistently deliver outstanding experiences.

Ready to Innovate Your Restaurant Operations?

If you’re looking to implement the latest trends in automation, personalization, and workforce solutions, PAR Technology can help. Schedule a demo today to discover how our solutions can help restaurants integrate seamless omnichannel strategies, leverage data-driven insights, and optimize operations for maximum impact.
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Unlock the Future of AI with PAR OPS Forecasting https://partech.com/2025/03/26/unlock-the-future-of-ai-with-par-ops-forecasting/ Wed, 26 Mar 2025 11:13:03 +0000 https://partech.com/?p=25342

Are you ready to take your restaurant operations to the next level

PAR OPS’s newest AI Forecasting model is here and it is set to revolutionize the way restaurants forecast and manage their operations. This advanced forecasting model is designed to refine how owners, operators, and franchisees predict inventory, labor, food prep, and ordering, enabling smarter decision-making at every level of the business.

AI Forecasting, Increased Profitability

Precise forecasting is essential for success. PAR OPS AI Forecasting takes the guesswork out of restaurant management by providing detailed predictions across essential areas of your operations:

Benefits of AI Forecasting

With AI forecasting becoming increasingly popular, how can you ensure you pick the best partner to deliver a solution that drives real improvements? Simple—measure what matters. PAR OPS AI Forecasting is committed to delivering valuable tools that help you optimize operations without the fluff or buzzwords. Here’s why it stands out:

Real Improvements, Proven Performance: AI vs. Traditional Forecasting

Using an AI Forecasting model should lead to more reliable predictions. To truly understand its impact, we evaluated the model’s performance when forecasting up to 21 days in advance, both at the daily and hourly levels. Forecast accuracy isn’t just crucial for daily or weekly planning—every hour matters when it comes to optimizing prep and scheduling levels. When it comes to forecasting, results speak louder than words. Here’s how we measure success:
Daily
Comparison of Production vs Challenger Model
Hourly
Comparison of Production vs Challenger Model
Does your forecasting technology promise improvement at every level? If not, you’re leaving dollars on the table. Measure what matters to you and join the growing number of restaurant operators who are transforming their businesses with cutting-edge forecasting technology. Don’t get left behind—see how AI can transform your forecasting strategy.

Contact Us to learn how our AI Forecasting model can elevate your restaurant.

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The Lunch Break Dash: Why a Fast and Accurate Drive-Thru is a Must for Your Business https://partech.com/2025/02/18/the-lunch-break-dash-why-a-fast-and-accurate-drive-thru-is-a-must-for-your-business/ Tue, 18 Feb 2025 21:39:26 +0000 https://partech.com/?p=24974

The modern lunch break isn’t what it used to be.

Gone are the days of leisurely midday meals or long sit-down lunches with coworkers. For many professionals, especially those working from home, the lunch break has become a race against the clock.

Meetings are stacked back to back. Calendar invites pop up without warning. By the time you carve out 30 minutes to grab something to eat, you’re already behind schedule.

The drive-thru has become the only option for a quick bite to eat during the workday, a lifeline for squeezing in a meal between video calls and deadlines. But when you’re pressed for time, speed and accuracy aren’t just nice to have. They’re essential.

A slow, inefficient drive-thru can turn a short break into a stressful experience of long lines, garbled communication, incorrect orders. By the time you finally get your food, you’re rushing back home or to the office, frustrated and already thinking about your next meeting or you’re forced to be on camera while shoving food in your mouth because it’s the first time you got to eat today. We’ve all been there.

For restaurant operators, this shift in dining habits is an opportunity. The drive-thru isn’t just a convenience anymore, it’s an expectation. Customers don’t just want speed. They demand it and really rely on their go-to drive-thru to help get them fed and back in the office on time.

The True Cost of a Slow Drive-Thru

Every extra second a customer waits in line is a missed opportunity for your restaurant. The longer they wait, the more likely they are to reconsider their choice. Whether it’s choosing a competitor or skipping lunch altogether.

Here’s what a slow or inefficient drive-thru is really costing you:

When customers are on a tight schedule, they don’t just want efficiency. They expect it.

How PAR Clear Improves Drive-Thru Performance

Every second matters in the drive-thru. PAR Clear ensures every order is heard the first time, reducing errors, speeding up service, and keeping lines moving.
When your team can communicate clearly and efficiently, they can serve more guests in less time.

Drive-Thru Speed is a Competitive Advantage

Customers don’t have time to wait. They want a quick, reliable experience every time they visit your restaurant.

Fast, accurate service means:

More cars through the lane during peak hours

Higher order accuracy, reducing waste and rework

Stronger customer satisfaction and repeat visits

Increased sales and profitability

Your drive-thru is your biggest revenue driver. Don’t let slow, outdated equipment hold you back.

Upgrade to PAR Clear and Keep Your Drive-Thru Moving

A frustrating drive-thru experience doesn’t just lose one customer. It risks losing them for good.

PAR Clear delivers industry-leading audio clarity that helps your team take orders quickly and accurately. The result? Smoother service, higher throughput, and a drive-thru that works as hard as you do.

Ready to unlock the full potential of your drive-thru?

The difference is finally clear. PAR Clear is the headset system you’ve been waiting for.
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